It’s the New Year and that means a fresh opportunity to start producing high-quality content. Content is king, and if you wish to bring more eyeballs to your blog then you’ll have to hire the best writers around. This is where I come in. I have specialized in B2B, marketing, personal finance and social media content for the past year for an array of clients, including B2B News Network, Sterling Funding, Career Addict, Capital Liberty News and many others.

Here is my New Year’s promotion running until Jan. 31, 2015: three 500-word articles for $50, and this includes all types of content.

You can contact me at a_moran3@yahoo.ca and for the latest content you can check out my Google+ page.

Hope you have a fantastic 2015!

I have a new promotion for new clients: order three 500-word articles* for just $30. This is a tremendous savings during the holiday season. Whether you need content on how to save money while shopping for Christmas or the latest political crisis transpiring in Zimbabwe, you can always use my services and save some dough at the same time.

The promotion runs from Dec. 1 until Dec. 21.

*excludes B2B, science and tech content.

*Please Note: You can find me weekly on B2BNN.com for posts related to the B2B industry.*

You’ve seen it thousands of times: a company faces an emergency and has to act decisively, lest they face turmoil from the inside out. From a paucity of impeccable safety standards to a corporate tax evasion, companies oftentimes have to manage crisis control in a way that ensures the brand and staff is kept intact.

There have been numerous instances of brands that have incited the ire of the general public (ahem, Home Depot and its security breaches), and perhaps even the ferocious hand of government regulators. It’s one thing for the fiery emergencies to rampage through the workplace; and it’s another when the crisis hits the consumer in the gut.

Between 2009 and 2010, Toyota announced the largest recall of vehicles in the U.S. This recall generated headlines all over the world because the company had to recall nearly four million vehicles due to floor mats trapped the accelerator pedals. Several weeks after the recall, there was a second recall, but this time it was 400,000 cars. Customers felt betrayed.

How badly did this affect the Toyota brand? Prior to the crisis, 83 percent of U.S. consumers had a positive opinion of the brand, but soon after the incident, the brand’s disposition declined by five to 10 percent.

Ostensibly, Toyota didn’t learn its lesson because later the auto manufacturer had to recall other models due to defective front propeller shafts, corrosion of spare tire carriers and brake dereliction.

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